Thursday, January 31, 2008

A Thorough Branding Professional- Dr.Kunal Banerji, MCAM (UK)

Ansal Properties & Infrastructure Ltd has a strong leadership presence in Indian real estate and the company is credited with developing modern residential and commercial properties in India and abroad. People always moan that the industry does not have skilled people. But scenario is changing and Dr Kunal Banerji, MCAM (UK) is a great example of this.
Dr Kunal Banerji, President

(International Marketing & Corporation Communication.), Ansal Properties & Infrastructure Ltd, is acknowledged for his vast experience in the field of marketing, brand building, advertising and public relations. In his 25 years of professional career, Dr Banerji has developed numerous campaigns for various large corporate clients and successfully launched several new products and brands in the market. Recently, Dr Kunal Banerji has recently received a doctorate in Real Estate Marketing and Communication from Ashwood University, Texas (USA). As President, he is also in-charge of developing associates with health-care and educational institutions. In the area of international sales and marketing, he looks after Middle-East, UK and USA. He has had the privilege of enhancing the Ansal API brand and developing dynamic marketing and sales strategies for all Real Estate projects of the group.
Dr Kunal Banerji studied at the Watford College, UK. He joined OMAXE as a Sr.Vice President in 2004 and successfully built its brand 'OMAXE- into one of the most well known and highly regarded Real Estate companies in North India, which came up with an IPO recently. He devised marketing and sales strategies for ‘The Forest', ‘NRI City', ‘Putting Green', ‘The Nile', ‘Wedding Malls', ‘Omaxe City Lucknow'.
Before entering the real estate sector, he had been associated with various national and MNCs such as FUJIFILM, J. K. Industries, ADINC (a Y&R associate) in Muscat Oman, MAA Bozell, New Delhi and The Ogilvy & Mather Group, Singapore.
Dr Banerji's vast knowledge and experience has contributed to the launches of; Guy Laroche, Rolex, Mercedez Benz, Chivas Regal in Singapore, product development of Maggi Noodles, Nescafe Classic launch in Malaysia, L'Oreal and Wella launches in Indonesia, launch of Ponds Nail Polish in South East Asia and Re-launch of Modi Xerox in India, the list goes on!.
During his tenure in J. K. Industries as a General Manager, he successfully revamped the entire department as per international lines, achieved better valuation in the price of the company's shares through Marketing & PR activities and formulated an effective motor sports communication strategy. After joining ADINC (a Y&R associate), Muscat, Oman, as a General Manager, opened up new business avenues in Malaysia and Indonesia and successfully handled various national accounts namely Mercedes Benz, Xerox, Bridgestone, Samsung, GE, Pepsi, Mazda, Oman International Bank, Calvin Klein, Sohar Milk, Dell Computers, Saj Baby Diapers, Minara Cooling Oil, and Philips Hi-fi Systems.
During his 25 years professional working period, he has maintained an interest in academics. He has taught courses at eminent institutes in India and abroad. He is also committed to share his knowledge and experience through lectures and imparted training to his own managers and staff.
No doubt, Dr Banerji's knowledge and experience will not only help Ansal API but also the real estate industry at large. We wish him well!

Author:
Ankit Vishnoi
e-mail
Phone: 09873892279

source

No comments: