'360 Degrees presents 2nd Annual Living Awards 2007', the biggest ever consumer rated awards in residential real estate, Raheja Builders has been rated as the Most Preferred Brand in Residential Real Estate for providing the unique experience of an ultimate home in the western India. The awards were presented by Hon'ble Member of Parliament, Mr. Rajiv Shukla, at Tivoli Garden, New Delhi. The awards were based on the largest brand rating survey conducted by AC Nielsen ORG MARG in residential real estate and other allied house related products/services targeting 5,000 respondents in India.
The awards were presented by 360 Degrees in association with Cento International Investments, Tivoli Holiday Village, Supertech Builders and D'Silva Productions. The other brands to win accreditation for their superior performance and setting higher standards in residential real estate - western region were Lokhandwala & Hiranandani in Economy & Luxury segment respectively. The eventful night was enlivened by the scintillating performance of Bollywood divas Aarti Chabbria, Mahima Chaudhry & Sweta Salve.
On the occasion, the other winners were Ansal Group, Merlin Group & Mantri Developers in northern, eastern & southern region of the country. Apart from residential real estate builders the organizers also felicitated the various brands in allied industries.
Mr. Sameer Sainani, Sr. Vice President, from 360 Degree "As a marketing organization 360 degree endeavors to establish Smart Living Awards as one of the most validated event which provide recognition to the growing real estate and household products and services .Since its inception we have been felicitating the people who have contributed to the Indian Real Estate Industry"
Mr. Anant Rao, Director of AC Neilson said "These awards are a true benchmark for India's most preferred real estate and other house related ancillary brands. We are glad to be the research partner company who had conducted survey of such a mega stature; covering 17 cities including the metros and the cities with the population of more than 10 lakhs. We received tremendous response from the people and on that basis the responses and awards were announced."
Instituted in the year 2006, Smart Living Awards is an independent platform that recognizes and felicitates the most preferred brand in real estate and other allied house related product/services covering the quest of the "Ultimate Home". Understanding that a jury can alone never feel the pulse of the house owner's mindshare these awards are entirely based on the proportionate admixture of house owner's verdict, intenders and opinion leaders from the industry ensuring transparency and un-biasness.
Source: Equity Bulls
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