Online marketing will become prefered mode of advertising

Online marketing will soon become the preferred mode of advertising, a top online portal official said.

Addressing a seminar on "Chennai Realty-Trends and Opportunities," here on Saturday, Murugavel Janakiraman, CEO, Consim Group, owners of portals like BharatMatrimony.com, IndiaProperty.com, said the online medium was a useful and easy way to target the NRI population.

"The internet is the fastest growing medium with about 10 times increase in users in just six years. The number of users in expected to increase to over 100 million in the next three years," he said.

Online portals could also target NRI internet traffic coming from USA, UK, Canada and Singapore.

"It is an high impact advertising model and technology making it an ideal advertising platform. The Return on Investment is also quite high," he said.

Murugavel said the Group's property portal, IndiaProperty.com saw over one million hits per month, with almost 40 per cent of the traffic on the site coming from NRI population.

There were not many specialised courses for professionals in the real estate industry in India compared to the large number of courses available in the United States, Ramesh Kumar MD, Jones Lang LaSalle Meghraj, property development company said.

He said there was a huge opportunity for initiating such courses in the country, which would benefit the industry.

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