US-based Polycom Inc, which provides a range of communications equipment enabling enterprise users to conduct video, voice, data and web communications, is focussing on South India for growth with the company witnessing demand for its products from state governments, tele-medicine and tele-education projects.
At present, North India is the largest market for the company, generating 35 per cent of the business in India. South India contributes around 25 per cent with an equal spread between the western and eastern regions. Polycom has been operating in India from 2003.
Its products have been installed by most IT firms in Bangalore. The firm considers the IT sector to be its traditional market.
"We are seeing a strong growth from the south in non-IT sector. Plenty of telemedicine projects are being launched. Similarly, most states are gearing up for tele-education and e-governance initiatives. Besides, the real estate sector is witnessing a boom in the south. We expect sales in South India to be on a par with the north in the coming days," Polycom India Head Business (North & South) Roshan Gupta said.
The company recently opened a sales office in Bangalore and is in the process of setting up branches in Chennai and Hyderabad.
"To begin with, we will focus on the state capitals. Later, we will venture into secondary cities like Kochi, Madurai and Thiruvananthapuram to target the real estate and education sectors," he added.
Polycom's product range includes communications servers for audio conference, monitors and cameras for video conference and networking devices.
According to Gupta, north India has been the largest market for the company since its products have been deployed by various central government ministries, universities, hospitals and real estate firms.
It has also participated in the statewide area network projects and e-governance projects in Maharashtra, West Bengal and Andhra Pradesh. Its video conferencing facility is being used by most central jails for 'tele justice'.
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